Engagement rate calculator
Two formulas side by side, so you know which number a brand is asking about.
By views
5.00%
Best for reels: how many viewers reacted.
By followers
10.00%
What many brands ask for.
Saves + shares by views
0.70%
The strongest sign people found it useful.
There's no official “good” number; it depends on niche and account size. The useful comparison is your own: work it out for your last 10 reels and see which ones beat your average.
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